Pepsico
Overview
The Livelihood Resource Center (LRC) Nagapattinam- Naalai Namadhe was a flagship program of CAPFoundation and Pepsico International, aimed at the youth affected by Tsunami. Naalai Namadhe undertakes market oriented Employability Skills Development Program (ETP), Entrepreneurship (EDP) and placement support for the beneficiaries in the identified areas of the project. The program was aimed at youth between the age group of 18-28 yrs who were below the poverty line and affected by Tsunami. LRC also garnered venture support for implementing this program from government, municipal bodies, corporate, business organizations, professional networks and financial institutions for making the program a viable and replicable model for a public private partnership paradigm.